There’s plenty of buzz around Google’s latest marketing framework called ZMOT and I’m hooked. Like others (here and here), I have been contemplating ZMOT and how it integrates into the existing FMOT & SMOT marketing concepts. As such, I’d like to build on the discussion and introduce a new element: AMOT.
From Z (MOT) to A (MOT)
From Z (MOT) to A (MOT)
From Z (MOT) to A (MOT)
There’s plenty of buzz around Google’s latest marketing framework called ZMOT and I’m hooked. Like others (here and here), I have been contemplating ZMOT and how it integrates into the existing FMOT & SMOT marketing concepts. As such, I’d like to build on the discussion and introduce a new element: AMOT.
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