From Z (MOT) to A (MOT)

There’s plenty of buzz around Google’s latest marketing framework called ZMOT and I’m hooked.  Like others (here and here), I have been contemplating ZMOT and how it integrates into the existing FMOT & SMOT marketing concepts.  As such, I’d like to build on the discussion and introduce a new element: AMOT.

Who’s got the MOT?

Circa 2005, A.G. Lafley coined…