Big Things F@$t™

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The evolution continues...

josecorella.substack.com

The evolution continues...

From Blogger to Wordpress to Weebly to Substack.

Jose Corella
Feb 2
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The evolution continues...

josecorella.substack.com
Photo courtesy of DALL·E 2

I’ve journaled off and on since I was a kid, and have always enjoyed “writing” — whether at school or just for fun. #nerdalert. I even won a few awards when I was in grade school and in high school for “technical creative writing”. Whatever that means.

I then started publishing my musings on Blogger and Tumblr in the early aughts.

But it wasn’t until 2011 that I noticed a consistent narrative started to emerge; one that was primarily focused on capturing case studies of leadership “do’s” and “don’ts” in a corporate setting. The topic was relevant: I had just entered the corporate world after ten years in the military.

Over time, my musings, and the platforms where I mused, evolved. While agnostic to the platform, my writings reflected a particular point in my career and, more often than I care to admit, chronicled my frustrations with whatever was happening at that time. Whether it was finance, marketing, brand building, innovation, leadership, change management, etc. I wrote more and more about the connective tissues that pulled together all of these seemingly disparate elements of corporate life. Equally important, I would frequently reference my writings as part of my leadership and management toolkit whenever I would start a new role or when I was asked to coach/mentor a new team member or new manager. I even talked about my approach as how I do “Big Things Fast”.

Ironically, I never connected the dots that if I took the time to pull my musings together into a tidy “how-to” manual, new teams leaders or new managers that I didn’t directly know might be interested in reading and applying the “lessons” I built. Until a close friend finally just asked me to do it. And so I did.

Photo courtesy of Jose Corella & Marcus Dimbleby, All Rights Reserved

Then, to ensure that the book was more than an anthology of stories and theories, I partnered with fellow firebrand Marcus Dimbleby from Red Team Thinking, thus transforming the book into a practical, ready-to-apply field manual for new team leaders.

Although the book is still in development, the musings will continue; they will be in service to the Big Things F@$t™ methodology and I have again migrated platforms, this time to Substack.

Please take a look at all of my old “newly imported” posts and let me know your thoughts. Please note that some of the embedded links may not work — still working out the kinks on the really, really old imported posts.

And, finally, please subscribe and share with others: I have several new pieces in various stages of completion. Cheers, and happy leading.

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